“It’s gonna take our jobs!” has become the go-to battle cry whenever AI enters the chat. It’s giving South Park energy at this point. And honestly, the confusion and mild panic are fair. Facing the unknown is never easy, and while I’d love to write something that smooths everyone’s ruffled feathers, I can’t.
Why? Because the truth is, I don’t know either. None of us can predict the future. I mean, ChatGPT itself thought the Storm would win the grand final, so clearly we’re all guessing here.
What we can do, though, is pause, take a deep breath, and check the pulse of our industry. How are people actually using AI? Is it helping or hindering? What’s it doing to our wellbeing?
That’s why, together with our friends at Never Not Creative, we’ve launched Never Not Human, an honest look at AI in the creative industry.
We want to know what you really think. Are you anxious, excited, overwhelmed, curious? Do you feel pressure to use AI tools? Is it making your work better, or just busier? This is your chance to share how AI is shaping your work and how it’s making you feel.
With your insights (and a little help from the NNC crew), we can create resources that help all of us navigate this shift with a bit more confidence and care.
Because if we’re the ones steering the ship, the future starts to look a whole lot less bleak and a lot more human.
Take the survey here
www.nevernotcreative.org/ai/2025-survey
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