Your agency can be more profitable.
We invited one of the world’s leading creative business pricing experts to share their tips, tools and strategies for pricing creative projects to Streamtime.
Blair shared with us the 5 levels of pricing, from merely charging for time to getting paid for performance. You’ll learn “how to price a job before you have a solution”, and how to have a productive and fruitful value-based pricing conversation.
High risk and low risk pricing strategies
Blair outlines the realities around value-based pricing and how to think of your client base as an investment portfolio with a range of low-high risks. Low risks are getting paid for your time. High risks are getting paid based on the value you provide and improve your profitability – as well as your ability to build longer-lasting and increasingly valuable relationships with your clients.
How to have a better conversation with clients
No matter how long you’ve been in the business of selling your creativity, there will 💯 be something in this talk for you to implement today. Blair gives the best practical guide to having a value-based discussion with your client that I’ve seen. If you’ve been ‘playing’ at the idea of value-based pricing before, this is your chance to do it for real. Tomorrow. On your next client.
The key is in helping them understand their own goals and the value that they hope you’ll create. Once you reach that point it brings perspective to the value of your work – not just the cost of it.
Blair achieves all of this without ever mentioning the word ‘discount’.
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Onwards and upwards to healthier businesses. And clients, get your hands a bit deeper into your pockets!