Like most people I’m looking forward to the return of Mad Men to our screens. It’s been part of my life for the last eight years and with every new season I get that buzz of excitement.
But what drew me in in the first place? Being an ex “Ad Gal” I was interested to see Matthew Weiner‘s take on the Madison Avenue advertising executives of the 50’s & 60’s, but it was the opening title sequence that got me hooked.
Never before had I seen anything so simple yet so elaborate for the opening titles of a TV show. The mesmorising spin of the fan, the subtle shift of the trouser leg, and that stomach turning free fall. It was so elegant in its execution, it totally blew me away.
Main title sequence for ‘Mad Men’, produced & created by Imaginary Forces. Editorial by Caleb Woods.
Of course these days we’re used to seeing titles that mirror the quality of the show, True Detective, House of Cards and Breaking Bad come to mind. But this opening title sequence created by Steve Fuller and Mark Gardner and produced by Imaginary Forces was something totally new for the times. Matthew Weiner’s vision of a man trying to find himself was perfectly executed by Fuller, Gardner and their team.
For full details on how this beautiful sequence came to life check out this wonderful interview with Cara McKenny, Steve Fuller and Mark Gardner by Art of the Title.
I’ll be sad to see the end of Mad Men, but like everyone else I can’t wait to see the final chapter in the lives of Don, Peggy, Roger, Joan and Co.
