Industry trends

Put down your phone & enjoy your beer

I love Guinness. Not only the taste of their delicious stout but also Guinness as a brand. For years they’ve had some seriously great advertising.

Whether it’s their Surfer TVC from 1998 or last year’s Basketball TVC, they just seem to get it right every time.

But it’s not just their TVC’s that are great. Their POS and Outdoor campaigns are also brilliantly executed.

This latest offering encourages pub goers to put down their phones and enjoy their beer. Very sound advice.

Image: Paul Ellis/Getty

Write A Comment