It’s no secret that pricing is a key determinant of profitability, so we thought we’d explore this hot topic with an agency pricing expert, Peter Czapp.
Peter runs BenchPress, the UK’s largest survey of independent agency owners, and will be discussing hourly rates and how to increase them, plus how to move towards selling value rather than just time. With the previous 8 years worth of BenchPress data to draw on, Peter will share pricing secrets of the most profitable agencies, including the traits of the top 10%.
