Industry trends

Friday Inspiration: Sons & Co.

Sons & Co. produce stunning work, there’s no question about that. In 2014 they picked up one gold, one silver and five bronze at New Zealand’s Best Awards and three out of four distinctions in the AGDA Design Awards Digital Design category.

But it’s not just their designs that inspire, it is also their philosophy. Speaking at AGDA NSW’s Small Talk in Sydney this week, Tim Kelleher and Matt Arnold delighted the audience with their no BS approach to business and web design.

While website design is what they do, Sons & Co. have chosen not to have a company website. They don’t have a logo, they don’t have stationery and they don’t do social media. Instead they’re all about doing great work for their clients. Matt says, “we may appear amateurish and goofy from the outside, but we put it all in behind the scenes.” As a result, they get most of their clients through word of mouth and that is just the way they like it.

When they get a brief they don’t look at it as website designers and developers, they look at it from a graphic design point of view. Tim says when they design a website they “take stuff out of the browser and ask does it work as a poster etc.”

They also have quite an unusual business philosophy. In a nutshell they:

Only work with clients that are interested in what they do.
This makes for a more harmonious relationship.

Want to be approachable and affordable
Tim and Matt believe that they can do fast, cheap and good work for clients by eliminating unnecessary workshops and meetings.

Say yes to everything that doesn’t matter
By doing this, they believe that when they say no to a client, the client knows they are serious.

Try to be social
Despite being out of their comfort zone, they realise the importance of being social. Matt says, “if you want to work with people you need to start hanging out with them.” They also believe that “if you really want to work with someone, you should just ask them.”

Don’t take themselves too seriously
If you meet Tim and Matt in person it is evident that while they take their work and commitment to clients seriously, they are down to earth, relaxed and unpretentious guys.

When they started Sons & Co. back in 2008, Tim and Matt wanted to create the kind of company that they knew they’d still be running when they were old. With this philosophy towards business and design, it looks like they’ll be in business for a long time indeed.

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