Steve has been plying his trade for the last 30 years, so how did he feel when he was asked to pitch for the 2015 limited edition bottle? “I remember thinking ‘I really, really want this – if I don’t get it, it won’t be because I didn’t put enough effort into trying’. When I won the pitch I was the happiest man in Ireland. I’ve lived here for 25 years and it feels like I’ve been adopted,” he said.
Jameson has been brewed in Dublin since 1780 and Steve drew heavily on the themes of the city, with the new label featuring images of famous Dublin landmarks like Trinity College and O’Connell Bridge.
The label also includes illustrations of some Dublin icons, that Steve holds close to his heart. This video, takes a further look at the inspirations behind the design.
Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.”
The new limited edition bottle is available now.
For all the behind the scenes work that went into this 21 month project, check out Steve’s Behance page.
Images courtesy of Steve Simpson.